19 Dec 2015
Tel Aviv, Israel
Organic Food and Agriculture, Renewable energy and energy efficiency

Since 2013 the Dizengoff shopping centre in Tel Aviv has implemented many environmental measures organized around three main pillars: sustainable food, sustainable construction and urban nature. It includes the creation of an urban farm on the rooftop of the shopping centre and the setting up of an energy efficiency programme.

The Israeli Dizengoff Center is committed to a sustainable development policy and in June 2015 received the Green Globe award, a prestigious award given by the federation of environmental NGOs “Life and Environment”. The shopping centre was built in 1977 in the city centre of Tel Aviv, with over 400 shops spread over 40,000 square metres. Since 2013, it has built a department dedicated to the implementation of environmental measures.

The shopping centre’s rooftop accommodates the urban farm project Green in the City, a collaboration between the Dizengoff Center and the company LivinGreen (read the story of LivinGreen), a pioneer of hydroponics in Israel. Hydroponic (soil-less) cultivation, where soil is replaced by a sterile substrate, is low in water consumption and this technique allows urban agriculture and reduces urban heat islands. Thus, on about 100sq metres, the farm produces organic vegetables which are then sold to restaurants in the shopping centre or on a farmer’s market.

The farm also has an apiary, birds nests and a nursery with over 1,400 trees ready to be planted throughout the city by the association Food Forest Israel. This initiative took place during the “Trees New Year” known as the Jewish holiday of Tu Bishvat. For that event 1,400 children from nearby schools planted tree seedlings bearing their names on the roof of the shopping centre. Thus, the Dizengoff Center was able to increase its carbon offset by 15% while providing educational and social values.

The Dizengoff Center ‘s environmental commitment is also reflected in the development of an energy efficiency policy focusing on air conditioning, which accounts for 72% of energy consumption and 34% of water consumption. The centre invested in new air conditioning systems, partially financed by the state, which has reduced energy consumption by 8%. At the same time, recycling electronic waste bins have been introduced.

Finally, this new management model also benefits the workers, all the security and cleaning staff now have permanent contracts, and the number of employees in the Dizengoff Center has also increased substantially.

Dizengoff Center Shopping centre
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