27 Oct 2015
Barcelona, Catalonia, Spain
Organic Food and Agriculture

El Peix al plat is a social enterprise dedicated to responsible fish consumption. To halt the overexploitation of marine resources, the company encourages the consumption of local and less well known species by developing a direct supply chain between fishermen and consumers. El Peix al plat also organizes awareness-raising campaigns and information sessions on the themes of sustainable fisheries and responsible fish consumption.

Eating “common” or “forgotten” fish, is the key to sustainable fishing and is the crusade of Giuliano Petroni and Anna Bozzano, founders of El Peix al plat, a Catalan company dedicated to responsible fish consumption. For these defenders of biodiversity, consumers play a key role since it is they, who determine the market. The objective of El Peix al Plat is to publicize these forgotten species and reintroduce them into our kitchens.

To insure this, El Peix al Plat is developing a direct supply chain to encourage consumption of local species less known and less exploited. Fish are distributed directly to consumers in recyclable cardboard boxes, only 12 hours after arrival in harbour. This initiative creates a direct link between fishermen and consumers, but above all it enhances local fishery by offering fresh and local fish, whereas most species sold in stores are imported from other countries.

We encourage a responsible approach to fish consumption by promoting local and lesser known species fished by traditional methods. El Peix al Plat
Eating “common” yet unappreciated fish to save biodiversity | The Switchers

Even in coastal cities such as Barcelona, consumers have very limited knowledge of marine resources. That’s why El Peix al Plat is working closely with local fishermen to make their work known to visitors and tourists – a way to encourage tourism based on sustainable natural resources and also to create a dialogue between fishermen and consumers. El Peix al Plat also organizes visits to fish markets in which participants learn to recognise local as opposed to imported species.

Eating “common” yet unappreciated fish to save biodiversity | The Switchers

Moreover, consuming local fish enables the continuation of a traditional culinary culture that has been passed on from generation to generation. Through cooking classes, food tastings and workshops for children, El Peix al Plat modernises “common” fish. At the same time recipes are added to fish shipments to give consumers new and tasty ideas and by reintroducing these alienated fish to our plates, we are in fact preserving our culinary heritage.

El Peix al Plat Responsible fish consumption
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