28 Oct 2015
Casablanca, Morocco
Sustainable Textiles & Clothing

Ghitta Laskrouif is reinventing clothes, by reusing and upcycling fabrics to create handmade products. Based in Casablanca, Ghitta Laskrouif’s brand was born to celebrate heritage and culture, far from the folkloric Moroccan fashion stereotype, by providing timeless and comfortable contemporary clothes. It also offers products in small series that are not only physically long-lasting, but also in style.

 

How does Ghitta Laskrouif build a better environment?

Ghitta Laskrouif’s collections are made through recycling, upcycling and reusing fabrics. Moreover, she designs no more than two seasons a year with small collections. Apart from that, for recycled fabrics she washes full loads only, and most of the times buy light fabric easy to wash from leftover fabric suppliers. Finally, she uses sunlight whenever possible and she always reuses paper for printing.

How does Ghitta Laskrouif care for the community?

Ghitta Laskrouif takes care of the community by collaborating with artists or individuals. Moreover, she makes products that benefit people and the planet. Her objective is to make a sustainable community through clothing to promote usage and longevity. Ghitta Laskrouif believes that the ability to upcycle clothes and accessories with high aesthetic, is a high value added service that can make people reflect more about what they wear and their lifestyle.

A Moroccan fashion designer and self-made label | The Switchers
A Moroccan fashion designer and self-made label | The Switchers
Ghitta Laskrouif Fashion brand
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