28 Oct 2015
Cairo, Egypt
Sustainable Textiles & Clothing

Up-fuse, a brand that promotes eco-conscious lifestyle by designing and producing upcycled bags from discarded plastic waste, is setting the trend for interested individuals in Egypt. Up-fuse started as a project in 2013 and evolved into a social enterprise.

Its aim is to promote awareness against plastic bags over-consumption, create job opportunities from upcycling techniques promoting the skills and talents of local artisans in Egypt and encourage the use of environmentally friendly materials in design, merging the bridge between upcycled products and aesthetics.

Promoting eco-conscious lifestyle by producing upcycled plastic bags | The Switchers
Promoting eco-conscious lifestyle by producing upcycled plastic bags | The Switchers

How does Up-fuse build a better environment?

For 2015, Up-fuse set a goal of upcycling 36,000 plastic bags, preventing 996,000 plastic bags from ending in landfills, and providing stable income to 7 underprivileged families.

As Up-fuse is encouraging local communities to be part of it, it has trained six women and five young men from local NGOs to perform the upcycling process. The bags themselves are finished by local artisans who became less fortunate when the market was taken over by China-made products. Up-fuse, on the other hand, stays connected to its artisan community. Moreover, the company producers earn 100% more than they would normally earn in Egypt.

Up-fuse Fashion brand
Follow us: