Yet, to speak only of the company’s success would be to overlook the other half of its story. Founded in 2019, Dry and Raw was born just before Lebanon plunged into one of the most turbulent periods in its modern history. The company has endured—and adapted—through six consecutive years of crisis, including the economic crisis, the COVID-19 pandemic, and lastly the war in 2023/2024 that mainly hit the South – where Dry and Raw had just moved its production facilities.
Nabil recounts the turbulent history of his business:
“We established the company in March 2019. But before we could even open, the October 2019 uprising began. Then came the economic crisis—prices soared, we couldn’t access our money, and all our feasibility studies became meaningless. As things worsened, COVID-19 hit. Curfews and limited opening hours made it nearly impossible for clients to reach us. This situation dragged on until early 2023.
By June 2023, we finally started to see signs of economic recovery. People were discovering us, restaurants were reopening, and we began expanding—building our new production facilities in the South. Our central kitchen opened on October 6, 2023. On October 8, the war started in the South—and we were based in the South. Addousiyeh, our village, was the first inland area to be bombed.
On September 23, 2024, the area went into full lockdown. Our village was bombed 63 times. For the first two weeks, we couldn’t move at all. Roads were unsafe, and transporting goods was impossible. The factory shut down; the majority of our staff have fled to Beirut and other safer areas and some stayed home. In the second week, a bomb hit just 60 meters from the factory, shattering windows and destroying 53 solar panels. That was the end of electricity—we went ten days without power. We had to discard all fresh products, worth around $20,000.”
Today, Dry and Raw is back on its feet—once again. “As an entrepreneur, you have to be tough, flexible, and patient. You need to stay agile. Hold on to your principles and end goal, but be open to different ways of getting there,” says Nabil as an advice to fellow entrepreneurs. It is this agility—combined with deep passion and profound expertise—that has shaped Dry and Raw into what it is today: an innovative, globally inspired yet locally rooted food and beverage venture, based on sustainable agriculture and food production, and committed to bringing the finest flavors to Lebanon, crafted with professionalism, freshness, and love.
More information about Dry and Raw in their social media accounts (FB, IG). Currently they are building their e-commerce website.