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Meet the switcher

Amendy Foods

Quinoa is now part of the Moroccan cuisine thanks to this initiative

It all started as a volunteering opportunity at the Enactus Club in Morocco. Mohammed Bendaanane and his colleagues at the time were working on social projects, one of which included quinoa.

Chichaoua, Morocco Sustainable Food and Agriculture
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Meet the switcher

Pikala

Tour the length of Marrakech with this sustainable cycling initiative

Cantal Bakker was visiting Marrakech for the first time when she realized that its beautiful, small streets are part of a labyrinth.

Marrakech, Morocco Sustainable Mobility
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Upcyclemo

One Moroccan entrepreneur is turning tyres into art pieces

“As a child, I used what was presented to me to make toys and everyday objects. So I started using the tyres that were available to me. The first object I made was a laundry basket for my mother.”

Agadir, Morocco Resource Efficiency and Sustainable Waste Management
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Doumeign

Ode to baskets: this initiative is giving basketry a new, sustainable look

North Africa is renowned for craftsmanship and baskets are some of the products they excel at. One country is known for selling them down its old medinas.

Casablanca, Morocco Resource Efficiency and Sustainable Waste Management
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Valenvi offers a range of storage bins and waste collection plans to help Moroccans recycle more effectively

Valenvi

Treasure from trash: Breathing new life into Moroccan small-scale recycling

Waste management startup Valenvi manufactures sorting bins and arranges waste collections to keep small-scale recycling in Morocco on track.

Casablanca, Morocco Resource Efficiency and Sustainable Waste Management
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STEPMOBILE

Moroccan small businesses have an attractive solution for handling wastewater

STEPMOBILE has identified the lucrative, eco-friendly business opportunity of helping small and medium sized companies in Morocco handle their wastewater with a mobile treatment plant.

Casablanca, Morocco Resource Efficiency and Sustainable Waste Management
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Ifassen

Plastic bags become useable once more in Moroccan recycling initiative

Faiza Hajji has helped confront Morocco's littering problem by founding Ifassen, a non-profit organization that converts plastic waste into reuseable shopping bags and fashion accessories,

Berkane, Morocco Resource Efficiency and Sustainable Waste Management
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Meet the switcher
Epicerie Verte houses artisan products in a warehouse and also distributes them

Epicerie Verte

Moroccan eco-concious customers can now find organic products via this portal

Epicerie Verte provides a marketplace for artisan businesses, and making it easy for eco-conscious customers to find the goods they need.

Casablanca, Morocco Sustainable Cleaning Products and Cosmetics, Sustainable Food and Agriculture
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Meet the switcher
Green WATECH says this technology is easy to implement and much cheaper than typical water filtration systems

Green WATECH

This multi-soil layer system treats water to be used for irrigation purposes

Dr. Lahbib Latrach was pursuing his Ph.D. in environment and water treatment technologies at Cadi Ayyad University in Morocco and Shimane University in Matsue, Japan when he first developed a technology called a “multi-soil layering system”, which is meant...

Marrakech, Morocco Sustainable Food and Agriculture
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Plastic 4 Life

Algerian entrepreneur recycles agricultural plastic waste into useful products

From an aerial view, the agricultural landscapes of Morocco are no longer covered in green for which its lands are known. In the Souss-Massa region, further south of the snow-capped Atlas peaks, the color white is also creeping into...

Souss-Massa, Morocco Resource Efficiency and Sustainable Waste Management
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PUNR - Recycling of unused used tyres

Recycling tyres is the solution to a waste-yielding industry

A dense black smoke rises in the sky, expands heavily and emits the most unpleasant rubbery smell.  It was this apocalyptic vision that triggered Naoual Elomari to do something about it.

Oued Zem, Morocco Resource Efficiency and Sustainable Waste Management
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Camping farm – Riad Green House

Moroccan entrepreneur offers eco-friendly holidays in an organic paradise

Hamid Ben M’Barek Riad wants Riad Green House to bring sustainable tourism, organic farming, and greater job opportunities to Morocco's El Jadida Province.

El Jadida, Morocco Sustainable Tourism
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