Whether it’s detoxing juices or finely and environment-mindedly made meals, Yoo Maroc’s recycling manifests itself in the shop’s interior and upcycled utensils. “We try to recycle everything. When we first started we bought recycled things only — the chairs, the tables and so on,” says Coppellotti. “In Morocco, you have to recycle and we like to give new life to things.”
Recycling and the elimination of using plastics are no novelty in Morocco. The country banned all use of plastic bags in July 2016, after being the world’s second-biggest plastic bag consumer after the United States.
To follow suit, Yoo Maroc is keeping plastics usage at the bare minimum, and taking their concept to Marrakesh to open a similar restaurant under the Yoo Maroc logo. “We would like to expand in Morocco; in many towns,” stated Coppellotti, stressing that Yoo is a family where every member of her small team is involved.
“We have something in common which is advocating the natural and healthy way of living,” says Rachid Jaafari, Founder of Terre d’eveil Maroc, a holistic center for wellbeing in the city of Essaouira, and Yoo Maroc’s partner in Marrakesh. “Our center already offers herbal teas and healthy food and that’s where a partnership comes to benefit both of us.”
Between commitment and pride, Yoo Maroc strives on the passion of the small community of Essaouira and Yoo. Some time soon even, the logo would gain a momentum as a significant trendsetter in Morocco.
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Photos: Courtesy of Yoo Maroc.