18 Feb 2021
Lija, Malta
Resource Efficiency and Sustainable Waste Management

Throughout history, accidental scientific discoveries have left a surprisingly indelible mark. In 1933, a failed chemical experiment produced plastic wrap, which has had a mixed legacy. Amongst unintentional inventions, plastic wrap ranks between the clearly beneficial (penicillin) and alarmingly destructive (gunpowder). Plastic wrap extends the freshness of meals, reducing food waste, but also causes soil and water contamination after disposal. 

Maltese company Frank Wrap offers an alternative solution to plastic wrap with its natural food wrap products. Natural food wrap harnesses the positive side of plastic wrap — like plastic, beeswax is water-resistant and keeps food fresh. At the same time, users need not worry about the environmental impact of Frank Wrap’s biodegradable products. “Welcome to the future of food wrap,” said founder Adriana Frank.

Establishing an organic food wrap company in Malta may not always have been Frank’s most obvious career path. For 15 years, Frank worked in accounting, audit and diplomacy, before deciding to break away from the corporate world.

Frank’s dream was to found her own company, and she found inspiration inside her kitchen. “I was using plastic cling film and generating a lot of plastic waste, just for me and my husband,” she recalled. “It disturbed me, and I started to think about what I could do on a personal level to change it.”

With an auditor’s attention to detail, Frank carefully researched alternatives to plastic food wrap. Over months, she developed her own natural beeswax wrap and perfected her production technique. 

Next, Frank cultivated strong relationships along the entire value chain for Frank Wrap’s product range. Frank Wrap insists on working with reputable raw material suppliers and selling its products through like-minded retailers. “Our partners are selected carefully to be great advisors for our customers and I fully trust them,” Frank said.

Already, Frank Wrap’s business model is paying dividends. Maltese retailers and households have provided a steady stream of income, with Frank Wrap becoming self-sufficient after just 18 months in operation. But Frank has grand ambitions for expanding her project.

“Considering the EU directive banning single-use plastics, we could assume that the demand [for Frank Wrap’s products] will exponentially grow,” Frank predicted. 

While new markets may increasingly open up, Frank Wrap would need to grow substantially to meet Europe-wide demand. For now, the company is a one-woman operation: Frank (somehow) handles all tasks required for R&D, production, order dispatches, marketing, and customer service.

Frank Wrap needs more funding to expand, especially at the production stage. Ideally, the company would introduce more automation in manufacturing natural food wrap, which would make Frank Wrap’s products more competitively priced. Financial support would also allow Frank to hire staff to assist with day-to-day tasks.

To scale up, Frank will continue scouting for an angel investor or a business venture partner who buys into Frank Wrap’s vision. In the meantime, Frank Wrap will keep making food storage in Malta more sustainable, with one eye to spreading that eco-friendly mission further afield.

 

Learn more about Frank Wrap through the website, Facebook, Instagram, and Twitter.

Photos courtesy of Frank Wrap

David Wood is a freelance writer and researcher based in Beirut. He previously worked in Cairo.David Wood
Wrap star: One-woman company brings natural food wrap to Malta and beyond | The Switchers
Frank Wrap Resource Efficiency and Sustainable Waste Management