A key component of Smart Travel Planet’s work is its ability to connect Destination Management Companies (DMCs), tour operators, travel agencies, and tourism boards with key markets. By acting as a strategic link between these stakeholders, the company facilitates partnerships that embrace responsible travel solutions. Rather than operating within the conventional, profit-driven tourism model, Smart Travel Planet fosters collaborations that prioritize sustainability, cultural preservation, and community well-being. 

This shift is vital, taking into account the environmental and social impacts that irresponsible tourism can leave behind. According to the UN World Travel Organisation, sustainable tourism development “takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”. 

Over the years, Smart Travel Planet has played a crucial role in introducing eco-certified travel experiences that promote conservation and sustainability, establishing itself as a leader in ethical tourism. These initiatives help ensure that tourism activities respect local ecosystems, support biodiversity, and contribute to long-term environmental stewardship. A significant achievement has been the expansion of partnerships with DMCs committed to sustainability. By facilitating their entry into key markets in Spain, Portugal, and Latin America, Smart Travel Planet has enhanced its impact on the sector. 

The company is also a proud promoter of Aethnic, a non-profit organization dedicated to educating travelers and tourism professionals on sustainable practices. Additionally, as an active member of the Spanish Association for Responsible, Safe, and Sustainable Tourism, Smart Travel Planet continues to contribute to reshaping tourism models for a more ethical future. Further reinforcing its commitment, the company supports Responsible Tourism with Animals, an initiative by the FAADA Foundation aimed at raising awareness of the exploitation of animals in tourism and the critical need for conservation. 

Overcoming Challenges 

Shaping a more sustainable tourism industry has not been without obstacles. One of the greatest hurdles has been shifting the mindset of an industry historically driven by mass-market models and commercial gains. While many companies claim to embrace sustainability, few are willing to take the necessary steps to implement real change. Smart Travel Planet has tackled this challenge through education, advocacy, and by setting a strong example. By demonstrating that responsible tourism is not only ethically sound but also economically viable, the company has successfully built a network of professionals who share its vision.  

Looking ahead, Guillermo Gil envisions Smart Travel Planet as a key player in the global transition toward responsible tourism. By expanding its reach and strengthening its partnerships, the company aims to extend its impact beyond its current markets, further embedding sustainability into the travel industry. Its membership in The Switchers community reflects its commitment to this vision, joining forces with like-minded entrepreneurs who are dedicated to sustainability and innovation. 

“Stay true to your mission and don’t get discouraged if change takes time. Sustainability in business is not just a trend—it’s the future. Be transparent about your impact, and never compromise your values for short-term gains. Most importantly, lead with passion and perseverance, because real transformation happens when people genuinely believe in what they do.” Guillermo says.  

What began as a response to the urgent need for a more responsible approach to tourism has grown into a movement that is actively shaping the future of the industry. By championing ethical travel practices, cultural preservation, and sustainability, Smart Travel Planet is not only transforming the tourism sector but also inspiring a new generation of travelers and businesses to rethink the way they engage with the world.  

Smart Travel Planet specializes in crafting transformative travel experiences, from exhilarating weekend explorations of vibrant cultural hubs and hidden natural wonders, to deeply enriching journeys of spirituality and wellness.

Imagine a 10-day retreat in a secluded Himalayan monastery, learning ancient meditation and yoga practices amidst breathtaking mountain views.

With over 10 years of experience designing specialized travel packages, Smart Travel Planet empower tourism travel agencies to create bespoke packages that include curated views, seamless transportation, boutique accommodations, and invaluable local contacts. Partner with them to offer your clients truly unforgettable adventures.

Explore partnership opportunities and view sample itineraries through their website. Stay connected with them through FB IG and LinkedIn.